The history of the artworks and the folk tradition are deeply embedded in our cultural roots. Though a look at today’s market scenario, the value proposition/ market price of the goods by the consumers is quite high while sharp contrast lies in the conditions of the artisans from where these products come, their conditions are appalling.
A reality check taken, we often admire the art but forget about the hands that have made them. They die of poverty, hunger and broken dreams while businesses sell their works for profits. As a result they have to migrate to cities, use their hands to toil, labor, and even beg, instead of creating art.
Habba is one such idea that promises to revolutionise online shopping for handicrafts, hand-woven fabrics and apparel. The sole purpose of Habba is to give Indian artisans their rightful due, by celebrating their hard work and talent with honest and equitable monetary compensation.
It is not just about celebrating India’s vast numbers of handicrafts and hand-loom craftsmen, but it is also as much about the artisan.
Habba aims to quench the world’s thirst for stylish, ethnic handmade products and create a better livelihood for the creators
Habba believes in using new technology in a way to bridge the digital divide and to reach out to the communities much in need.